Franchising FAQs

Got questions about buying or running a Chipmunks franchise?

The Franchise Opportunity

Franchise costs vary based on region, location, and accessibility to construction resources. For an estimated figure, please enquire about our franchise prospectus, which includes detailed information on starting a Chipmunks franchise.

You can expect to see profits of approximately 20-25% of annual turnover.

Yes! Many franchise partners own multiple stores in nearby locations.

Once your lease is secured, you could be open within 6 to 8 months—or even sooner in some cases.

Yes, all prospective franchise partners must attend a Discovery Day with a member of Head Office. This event provides insights into the brand and the support available when launching a store. If you pass our initial franchising vetting process, you’ll be invited to attend a Discovery Day.

Franchise agreements typically align with lease terms, ranging from 5 to 10 years, with the option for renewal.

Training & Store Operations

No formal qualifications are required, but experience in café operations or customer-facing businesses is an advantage. The most successful franchise partners are passionate about children and committed to making their store a community hub where families celebrate their children’s milestones.

Yes, franchise partners are required to work a minimum of 30 hours per week as an owner-operator. Hands-on involvement ensures smoother operations and greater success.

Why Invest?

From our bold brand identity and memorable mascot, Charlie the Chipmunk, to our state-of-the-art playground designs and innovative business systems, Chipmunks is a market leader in indoor children’s entertainment. We are committed to investing in our franchise partners and sharing our expertise to ensure a successful business journey.

Established in 1996, Chipmunks offers a proven business model, strong brand recognition, and multiple revenue streams. Our dedicated support team, comprehensive training, and continuous innovation provide franchise partners with the best tools for success. With ongoing reinvestment and international growth, Chipmunks is a trusted brand in family entertainment across Australasia and beyond.

To learn more, enquire about our Franchise Prospectus and Lookbook today!

Chipmunks started in Christchurch in 1996 and quickly expanded into franchising, with the first franchised store opening in Dunedin, New Zealand. With decades of experience, we have mastered the ins and outs of franchising. See our Story page to learn more.

Head Office Support

We provide comprehensive support, including:

  • National supplier connections
  • Operational guidance and training
  • Access to Chipmunks’ proprietary systems and materials
  • New product development, merchandising, and menu updates
  • Ongoing reinvestment into play equipment and business innovations
  • As a franchise partner, you’re joining a business that continuously evolves to meet market demands.
Site Selection

No, we assist in finding the right location and negotiating lease terms on your behalf to ensure your investment is viable.

The best locations include bulky retail areas, shopping centres, and purpose-built spaces.