Our Core Values

At Chipmunks, we inspire children to grow, explore, and challenge themselves—both mentally and physically. We are dedicated to delivering the best possible experience for every customer, every time. Supporting our franchise partners with the resources they need to succeed is central to our mission.

Watch our Company Culture video to learn more.

Company Culture

Active minds, Active play

Customers come first

We do the right thing

Together we have fun!

Meet the Founders

Lance & Kerri Spence

Hear from the Chipmunks OG’s about their business and franchising journey. From starting off in Christchurch with their first franchise to quickly growing throughout Australasia. Hear their story and what inspired them to start Chipmunks.

Our Philosophy

At Chipmunks, we’ve been designing modern play centres that cater to the needs of families and communities across Australasia. Whether you’re visiting for a day of fun or working with us to bring the Chipmunks experience to new locations, we’re dedicated to delivering the tools, resources, and support needed to create unforgettable memories.

Our mission: To be a global leader in kids' indoor playground entertainment, providing families with a safe, engaging, and fun-filled environment.
Our vision: To offer a safe, inviting, and tech-savvy experience that children and families will enjoy and remember for years to come.
Our Beliefs: We believe in the power of active play, social interaction, and dynamic engagement as essential elements of childhood growth and development.